Then the team report shows where the company really stands: four dimensions, five levels and, question by question, where your answers part ways.
Each co-founder answers in their own time, on their own account. The report then compares what you said, question by question.
Start the assessmentMinute 0
One of you creates the account, buys the assessment and invites the co-founders by email. They join at no extra cost.
About 90 minutes each
The questions come in four parts. Save whenever you like and come back later. A question that needs context explains what it is asking and what a strong answer looks like.
When you submit
Your answers lock when you submit, and the TBH team can reopen them once if you ask. You get your score, your level and every answer you gave.
Once two of you have submitted
The team score and level, how aligned you are on each dimension, the questions where you are furthest apart and the figures you entered differently.
Afterwards
Write down what you agreed under each conversation. The co-founder who paid then talks the report through with our AI voice mentor in a 30-minute call.
Every scored question earns the points of the option you picked. Written answers, figures and dates are read, never scored. The four dimensions do not weigh the same: fundraising readiness carries a third of the points.
Emerging0 to 82
Level 1
A direction exists, evidence does not yet.
Developing83 to 165
Level 2
Some pieces are in place, but money, revenue and market are still unproven.
Validating166 to 248
Level 3
Real evidence is appearing, and your gaps have become specific.
Scaling249 to 331
Level 4
The model works. Capacity and execution are what limit you now.
Market-Ready332 to 414
Level 5
The file stands on its own in front of an investor or a partner.
These are the report's own screens, filled with the answers of Northwind Labs, the fictional team in our sample report. Your team sees the same pages with your own answers.
Northwind Labs
Two co-founders: Maya Lind and Leo Hart.
224of 414 points, Validating
Level 3 of 5 · team alignment 80%
Have you defined your primary customer archetype?
Maya Lind: Yes · Leo Hart: No
The team score is the average of everyone who finished, and the level comes from the points, in fixed ranges.
The scored questions where your answers are furthest apart, largest gap first, with who answered what and why it matters.
Cash in the bank: 310,000 or 280,000 EUR? The figures you entered differently, side by side.
Take the team PDF to your next board, mentor or investor meeting.
Open the sample reportIt shows where the company stands and where the team disagrees, so you fix the right thing first. The questions come from 15+ years of mentoring: 5,000+ startups mentored, 250+ accelerated and 13 invested in, across 25+ countries.
950EUR per team
VAT included. One payment for the whole founding team.
Freefirst 20 minutes
Then 20 EUR for 20 minutes, 27 EUR for 30 or 35 EUR for 40, VAT included. A voice call with an AI mentor trained on Ozan Sonmez's method, not Ozan in person. Bring your pitch, your numbers or a hard decision.
Also from us: The Honest Startup, a course of 13 video sessions on how investors decide. 59 EUR, VAT included, lifetime access.
About 90 minutes per co-founder. You can save at any point and come back, and a line under the progress bar shows roughly how long the rest of the section takes.
No. Each co-founder answers on their own account. The team report then compares your answers question by question.
The team score and level, the four dimension scores, how aligned you are on each dimension, the scored questions where your answers are furthest apart and the figures you entered differently. You can download it as a PDF or copy it as text.
By rule, from your answers. Each scored choice earns the points of the option you picked; written answers, figures and dates are not scored. The team score is the average of everyone who finished, and each level covers a fixed range of the 414 points.
No. The assessment shows where you stand and where the team disagrees. It does not predict funding.
Once. Your answers lock when you submit, and you can ask the TBH team to reopen them one time in each assessment. Review anything you are unsure about before you submit.
950 EUR per team, VAT included. One of you pays; the co-founders you invite join at no cost. The one who pays also gets a 30-minute call with our AI voice mentor, which has read their report.
No. It is an AI voice mentor trained on Ozan Sonmez's method, not Ozan in person. The first 20 minutes are free.
Not ready to commit the team? Talk to the AI mentor first, free for 20 minutes.