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Do co-⁠founders answer together or separately, and how do we invite them?

The short answer

Separately. Each co-⁠founder answers on their own account, and the team report then compares your answers question by question. One of you creates the account, buys the assessment and invites the co-⁠founders by email; they join at no extra cost.

Invite your co-⁠founders

  • Open the assessment and go to the Members tab.
  • Select Invite co-⁠founders, then enter one or more email addresses under New invite.
  • Select Send invitations. Each person gets an email with their own link.
  • The link works for 14 days and belongs to the address it was sent to. Your co-⁠founder signs in or creates an account with that address and lands in your assessment.

The members list shows each person as Invited, Joined, Submitted or Declined. An expired link has to be resent before it works.

Why each of you answers alone

Because each of you answers alone, the report can show where you agree and where you split, question by question and figure by figure.

A question can depend on an earlier answer, so two founders on the same team can see a different number of questions.

You see a co-founder's answers once you have both submitted; who can see your answers has the rest.

When the team report opens

The team report opens once two of you have submitted, and it is only as complete as the answers in it. Its figures are the average of everyone who has finished so far.

If the owner removes a member, answers they started but did not submit are deleted; answers they submitted stay but no longer count in the team numbers.

Where this comes from

Read on 30 October 2026.