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What do the four dimensions measure?

The short answer

The questions sit in four dimensions: Current State, Scalability & Fund Raising, Road to Revenue and Competitive Landscape, 414 points in all. They do not weigh the same: fundraising readiness carries a third of the points.

What each dimension asks about

DimensionPointsWhat it asks about
Current State40 points · 4 questionsHow far the product is, what you are building the company for, the money today and the last big decision you made.
Scalability & Fund Raising135 points · up to 51 questionsThe round you are raising and what it pays for, your investors and cap table, the skills the team lacks, the milestones of the next six months, your runway, and whether the founders see the same future.
Road to Revenue113 points · up to 51 questionsYour customers and the channels that bring them, the business model and pricing, revenue, costs and cash, the share of customers who stay, and what keeps the company alive for the next six months.
Competitive Landscape126 points · up to 38 questionsWhat makes the product different, your competitors and positioning, the market size, customer feedback, IP and regulation, and how much of the job a customer could already get from ChatGPT, Claude or Gemini.

Branches are alternatives, not extras: every founder is scored against the same dimension maximum, so two founders on one team can answer a different number of questions and still be compared.

Three bands in each dimension

DimensionL1L2L3
Current StateNascent (0 to 13)Forming (14 to 27)Solid (28 to 40)
Scalability & Fund RaisingUnprepared (0 to 45)Preparing (46 to 90)Scalable (91 to 135)
Road to RevenuePre-⁠Revenue (0 to 39)Early Traction (40 to 79)Growth Engine (80 to 113)
Competitive LandscapeUndefined (0 to 42)Competitive (43 to 84)Dominant (85 to 126)

Each dimension is scored against its own maximum, so compare dimensions by percentage, not by points or band names. L3 on a dimension is that dimension's top band; it is not global level 3.

Where this comes from

Read on 30 October 2026.