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How much does it cost, what is included, and how do we pay?

The short answer

950 EUR per team, VAT included. One of you pays; the co-⁠founders you invite join at no cost. The one who pays also gets a 30-minute call with our AI voice mentor, which has read their report. You pay by card on the platform, and Stripe takes the payment.

What is included

  • The questions for every co-⁠founder
  • Each co-⁠founder's own report
  • The team report and the team PDF
  • An AI reading of each report
  • One 30-minute call with the AI mentor for the co-⁠founder who paid, once they submit. The mentor has read their report and starts with what to fix first.

Assessments bought before this call was introduced come with a 60-minute session with a mentor instead: write to team@thebrutallyhonest.co with your startup's name to book it.

How you pay

  • Select New assessment on your overview or on the Assessments page.
  • Tick the box that starts with I ask for access straight away. Because the assessment opens at once, your 14-day right of withdrawal ends when access starts.
  • Select Proceed to payment. Stripe takes the payment and asks for your billing address and, for a business, your VAT number. The platform never sees your card details.
  • A discount code goes in at checkout.

Your team can start the same day.

VAT, invoices and the course reward

Prices include VAT. A business in another EU country whose VAT number the register confirms is invoiced under the reverse charge: no VAT is added and the total stays the same.

You receive an order confirmation and your invoice by email, and the invoice is also under Settings > Billing.

If you finished The Honest Startup course in the last 7 days, your 70% reward comes off at checkout by itself. A discount code can't be added on top of it.

Where this comes from

Read on 30 October 2026.