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What is the Brutally Honest Startup Assessment, and how is it different from other startup assessment tools?

The short answer

It is a startup assessment for founding teams. Every co-⁠founder answers the same questions on their own, then the team report shows your score, the questions you split on and the figures you do not agree on. What makes it different is that it puts co-⁠founders side by side.

The assessment in brief

PartWhat it is
Who answersEvery co-⁠founder, alone, on their own account.
TimeAbout 90 minutes per co-⁠founder. You can save at any point and come back.
Questions144 questions: 93 reach everyone, and 51 open only after certain answers.
Score414 points across four dimensions, computed by rule from the answers.
ResultOne of five levels, from Emerging to Market-⁠Ready.
Price950 EUR per team, VAT included, with a 30-minute AI mentor call for the co-⁠founder who pays.

Each question is something an investor, a co-⁠founder or your own numbers will ask you sooner or later: the product, the round, the revenue and the competition.

What your team gets back

Your own report the moment you submit, and the team report once two of you have. Both download as PDFs.

The team report shows where the company really stands: four dimensions, five levels and, question by question, where your answers part ways. It lists the scored questions where your answers are furthest apart and the figures you entered differently.

To see one before you buy, open the sample team report of Northwind Labs, a fictional company.

What it does not do

  • It does not predict funding.
  • Answers are the founders' own and have not been checked against documents.

Where this comes from

Read on 30 October 2026.